DESPRE COMUNICARE ÎN ESTETICĂ
ABOUT COMMUNICATION IN AESTHETICS

Summary/Abstract: Analysed as part of communication, the general / applied aesthetics was and still is about artistic communication, closely related to multiple social and historical determinations. The subject lays on an always variable space between the stratified fictional experiences of the cultural memory and between the pressures exerted by the present that announces the future in the foreboding or even oppressive way. Consequently, the aesthetic approach needs to explain why and, especially, how ‘art always begins with a rupture’ in a wider cultural phenomenon, the latter made up also of relationships intertwine because, in fact, ‘Any text is a communicative act’ (Jean Marie Schaeffer). Thus, the aesthetic approach can only be analytical and with valorising consequence because it determines the mutation on the path: real object – virtual artistic object – artistic object per se. More precisely, the aesthetic examination approximates or even defines the novelty of the ‘rupture’ integrated in the work’s structure during the process of attributing aesthetic value on the trail of the contemporary Ideal and which is not autonomous but heteronomous, is an anthropological fact, demonstrated by Tudor Vianu or Adorno. On the other side, the past and present Aesthetics is a ‘quintessence of ideology’ as it contains the specific determinations, more precisely, the categorical systems (tragic, comic, etc.), these being renewable over and over on the long term level with its object – the artistic performance – always unique and a variable function, at the same time, depending on the historical changes.

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