PERCEPTION OF PACKAGE FREE SHOPS AS A PART OF THE CIRCULAR ECONOMY PRINCIPLES IMPLEMENTATION BY GENERATIONS X AND Y
PERCEPTION OF PACKAGE FREE SHOPS AS A PART OF THE CIRCULAR ECONOMY PRINCIPLES IMPLEMENTATION BY GENERATIONS X AND Y

Summary/Abstract: The sustainability is one of the most discussed problems nowadays. To make the world more sustainable participation and cooperation of all market subjects (state, businesses and consumers) is required. New economic model – circular economy is a concept how to achieve goals of the sustainability. Circular economy and its main principles are based on the idea that all material and product flows can be returned to the production cycle (after they have been used) to become new sources for production and service provision. In ideal scenery the waste would not be produced anymore. The aim of the paper is to present results of primary research focused on consumers´ perception (generation X and Y) of package free shops as a part of the circular economy. Package free shops are examples of good circular economy principles implementation into the business practice. The object of the research was marketing communication of package free shops and activities organized by them with the aim to support consumer purchasing in package free shops. The Covid-19 pandemic has had numerous consequences for our day-to-day life, package free shopping too. In the paper are presented some impacts of the pandemic on the circular economy principles implementation with the implication for the package free shops too.

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