ETİKET TASARIMI İLE “MASKE–MESAFE–HİJYEN” KURALLARININ ÇOCUK TÜKETİCİLERE HATIRLATILMASINA YÖNELİK BİR ÖNERİ
A PROPOSAL FOR REMINDING THE RULES OF “MASK-DISTANCE-HYGIENE” TO THE CHILD CONSUMERS VIA LABEL DESIGN

Summary/Abstract: Being a global health crisis, Covid 19 pandemic has caused a change in the routines of the children as much as those of the adult people. The children are today in a state where they are not allowed to touch the surfaces where they could freely touch before, set foot on the streets without putting on their masks, and establish close contact with their friends. The rules of “mask-distance-hygiene”, which have been required to be obeyed from the beginning of the process, confronted the children when they were not accustomed and ready, and their protection of their health has become associated with these 3 basic rules. The scary warnings on the television and social media and the oppressive approaches of the parents have caused trauma in many children. At this stage, the label designs could be offered as an alternative solution for the children to readily learn and remember these rules. The reason is that the market shopping is a part of the socialization process for the children and they develop sympathy for certain products and brands bearing likeable animal and cartoon characters in this process. What matters for them is not a quality product or a prestigious brand; instead, a product with an appealing appearance will be sufficient. This study is prepared to present the design proposals for providing the ways to convey the messages on the rules of “mask-distance-hygiene” in a manner that is more entertaining and easier to remember via the label designs that could be integrated into the packaging, based on the effect of the illustrations, colors and writings on the child consumers. In the study, the literature researches were conducted on the topics of the impact of the period of pandemic on the children and the importance of getting the children to comprehend the importance of the rules relating to the community health, the patterns in which the child consumers are affected by the packaging and label designs of the consumer goods depending on their developmental stages, and the conveyance of messages via the label design; 3 different labels were then designed in light of the findings to convey the message of “mask-distancehygiene” and some design proposals relating to the subject were presented. With this study, it is intended to open a door to the idea of conveying the serious rules that concern closely the community health and that have importance to the child consumers by means of the labels instead of long texts, in a positive language from the mouth of a cute cartoon character, and to provide contribution to the literature.

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