Apiterapia wśród konsumentów XXI wieku – badania wstępne
Apitherapy among XXI Century Consumers ‒ Preliminary Studies
Author(s): Natalia Żak, Piotr PrzybyłowskiSubject(s): Economy, Marketing / Advertising, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: apitherapy; bee products; consumers
Summary/Abstract: Apitherapy is a traditional, natural method used for the prevention and treatment of diseases. In connection with the inclusion of modern medical practice of bee products and more frequent their widespread use, the paper discusses the use of products of bees in the prevention and treatment of diseases and determine the behavior of consumers in the market for products of bees. As a result of the study it can be concluded that most consumers choose honey, as the most famous bee product origin. They know other bee products and their overall performance. However, they do not know which products can be applied on the condition of the less general nature. In addition to the low level of knowledge about the health properties of honey, respondents also point to the very high price of products of bees.
Journal: Marketing i Zarządzanie
- Issue Year: 53/2018
- Issue No: 3
- Page Range: 241-254
- Page Count: 14
- Language: Polish