Zachowania kobiet w zakresie zastosowania miodu i produktów pszczelich w kosmetyce
honey; bee products; consumer awareness; purchasing determinants; natural cosmetics

Summary/Abstract: The paper presents women purchasing determinants for natural cosmetics with the addition of honey and other bee products. The degree of knowledge and consumer awareness has been evaluated in relation to properties of honey and bee products in cosmetics that consider market behavior of women. The conducted research indicate that there is differentiated awareness of women in the use of honey and bee products in cosmetics depending on their age. The analysis of the results indicates that women are characterized by a seemingly conscious approach for purchasing cosmetics with the addition of honey and other bee products. On the one hand, consumers have the knowledge and are aware of the effect honey and bee products on their body; yet on the other hand - they are not entirely aware that cosmetics used by them at the time contain honey and bee products.

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