Twitter jako narzędzie dialogu liderów politycznych z otoczeniem
Twitter as a Tool for Dialogue Between Political Leaders and Their Environment

Summary/Abstract: The aim of this article is to evaluate the communication effectiveness of political leaders on Twitter. The subject of the analysis was the activity of Władysław Kosiniak-Kamysz, Katarzyna Lubnauer, Mateusz Morawiecki, Grzegorz Schetyna and Stanisław Tyszka in the period from 1 September to 30 November 2018. This period allowed us to capture the specific use of Twitter during the local government elections campaign and during the pre-campaign before the elections in 2019. The article is based on quantitative and qualitative analyses. The paper is an attempt to answer how much political leaders use this medium as a tool for dialogue.

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