Транскоммуникативный феномен семейного бизнеса
The transcommunication phenomenon of domestic business

Summary/Abstract: This article is devoted to transcommunication as one of the phenomena of transculturality. The text contains current research on the importance of transcommunication in the world of family business, and also describes fragments of statements of people participating in the survey as broadcasters. The authors also formulate the hypothesis according to which the general socio-economic situation in the country is related to family business, which has an impact on the type of statements of the respondents. The actual research material consists of written texts and fragments of statements about family business. The source of this material is the essay and answers to the questions in the questionnaire. Participants of the experiment were residents of all Polish voivodships aged 23 to 56, not leading a family business, who were external stakeholders, representatives of various social groups and professions. The specificity of the selection of the actual material and its analysis allows to reveal the semantic properties of the family current in a homogeneous cultural environment and to present the trans-communication world of the sender. The analysis shows that factors such as the private life of family members working in a family business are closely related to each other, and factors such as the division of roles or relations between family business members are mostly positive. In turn, the factor "customer relationship" occupies a neutral semantic zone.

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