Tygodniki opinii w samorządowej kampanii wyborczej w 2018 roku: polityczni gracze, recenzenci czy bezstronni obserwatorzy?
Opinion Weeklies in the Local Government Election Campaign in 2018: Political Players, Reviewers or Impartial Observers?

Summary/Abstract: Opinion weeklies belong to the media addressed to those particularly interested in current political problems, participating in elections, who consciously reach for the press to gain in-depth knowledge and become acquainted with comments and opinions on socio-political life. Relatively rarely, however, surveys were carried out on the content of weeklies in relation to reporting on the local election campaign. The purpose of the study of five opinion weekly magazines issued during the 2018 local elections was to determine what role they play: a political player, reviewer, or impartial observer. The analysis covered the visibility of political actors, the tone of the materials presented in the weeklies, including illustrations, and the language of the publications. The research results justify the conclusion that the majority of weeklies surveyed play the role of engaged political players. Although impartiality was not expected of the press, it should be emphasized that weeklies playing the role of political players are conducive to polarization of the political market.

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