Symulakryczna prywatność w mediach płynnej nowoczesności
Simulacratic Privacy in the Liquid Modernity Media

Summary/Abstract: Mass Media, as one of the emanations of new information technologies, strongly affect the process of shaping individual identity, enabling creation, selection and evaluation of social and cultural patterns. As a result of progressing convergence and mediatisation, hitherto stable values have been “liquefied”, and community categories have been replaced by individual ones. One example of these transformations are changes in the perception of privacy. Under the conditions of the new media ecosystem, this enduring construct, despite its own discursiveness, becomes susceptible to changes and, as Zygmunt Bauman puts it, “momentary”. The purpose of this article is to capture the shifts within the dichotomous relationships that shape the meaning of privacy, which are caused by the binary structure of the media focused on satisfying individual needs. Based on the analysis of privacy in the media, defined through bipolar oppositions of private–public, authentic–intentional, relevant–irrelevant and allowed–illegitimate, the labile and simulacratic nature of privacy is revealed.

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