АСИМЕТРИЧНА КОНКУРЕНЦІЯ: ГРА ЗА НОВИМИ ПРАВИЛАМИ
ASYMMETRIC COMPETITION: NEW RULES OF THE GAME
Author(s): L. S. ShevchenkoSubject(s): Business Economy / Management, ICT Information and Communications Technologies
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: symmetric competition;asymmetric competition;asymmetric war;hypercompetition;supercompetition;situational management;strategical management;competitive analysis of an industry;blind spots analysis;
Summary/Abstract: The article analyses the essence and consequences of asymmetric competition. The author has formulated preconditions of successful asymmetric competition: uniqueness and dissimilarity in resources, strategies, actions, and outcomes; eventuality, unpredictability, and, even, paradoxicality of competitors’ actions. This leads to change of competition rules in favour of a winner. The real manifestation of asymmetry is hypercompetition and supercompetition. The author has proven the necessity for drawing up a new model for competitive management of a firm. The author has suggested new approaches to applying major instruments of strategic and competitive analysis. The author attaches significant attention to dynamic modelling of a business (competition) and scenario analysis, including under digital transformation. The new model for competitive management also requires the new non-linear thinking of executives.
Journal: Економічна теорія та право
- Issue Year: 1/2021
- Issue No: 44
- Page Range: 66-84
- Page Count: 19
- Language: Ukrainian
