Moterų vaidmenų reprezentavimo ypatumai ir jų kaita moterims skirtuose žurnaluose: žurnalo „Moteris“ atvejo analizė
For Peculiarities of Representation of Women's Roles and Their Changes in Women's Magazines: Case of the Magazine Moteris

Summary/Abstract: For a long time, the patriarchal tradition of portraying a woman as stereotypical has been established, confining her to traditional roles in the family and society. Media publications often become the main source of constructing attitudes and beliefs in society. The peculiarities of portraying women in the media are an important means of constructing women's self-awareness. The purpose of this article is to introduce the research conducted to investigate the peculiarities of representation of women's roles in women's magazines and their transformation. Lithuania’s largest monthly magazine for women Moteris (“Woman”) was selected for this study, with the chosen issues having been published in 1990, 2000, 2010 and 2018 to fulfill the criteria of qualitative and quantitative content analysis. The transition from the Soviet system to a capitalist society is characterized by a transformation of values, the search for national identity, the establishment of new models of relations in the society, the establishment of lifestyles characteristic of a capitalist society, etc. The images presented in the media draw the attention of individuals and shape the public perception of what a woman should be and what responsibilities are assigned to her.

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