Трансформации на аксиологичната парадигма по време на криза
Transformations of the axiological paradigm during a crisis

Summary/Abstract: The article analyzes the transformations in the value system of the Bulgarians during the covid crisis. The thesis is substantiated that people should construct their value axis on the highest value life, at the expense of other important and sustainable values such as communication, freedom, connecting individuals and perhaps the most important value for modern man – free choice. The empirical material of the present study contains 200 associative questionnaires. Half of the surveys analyzed in this study were conducted in the first months of the crisis March – April 2020, and the other half – a year later. Based on the associations of the words life, good, choice, evil, significant conclusions have been made for the transformation of some values into anti-values and vice versa.

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