Членството на България в Европейския съюз: Петнадесет години по-късно: Двадесет и първа научна конференция
The Membership of Bulgaria in the European Union: Fifteen Years Later: Twenty-First Scientific Conference
Contributor(s): Paskal Zhelev (Editor), Dobroslav Emilov Mollov (Editor), Aleksandar Hristov (Editor), Elena Simeonova (Editor), Stela Zhivkova (Editor), Ingrid Shikova (Editor), Tatiana Hubenova (Editor), Matilda Aleksandrova (Editor), Virginia Zhelyazkova (Editor), Milen Baltov (Editor), Preslav Dimitrov (Editor), Karim Naama (Editor), Desislava Stoilova (Editor), Georgi Marinov (Editor), Elif Dağdemir Uçkan (Editor), Mirko Tripunoski (Editor), Duško Dimitrijević (Editor), Silvana Jovcheska (Editor), Maia Tripunoska (Editor)
Subject(s): Politics / Political Sciences, Politics, Economy, Supranational / Global Economy, Business Economy / Management, International relations/trade, EU-Accession / EU-DEvelopment
ISSN: 2815-2719
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: European Union; Bulgaria; EU Policy; International Economics; Innovations; International trade; Sustainability; Energy; Marketing; Business
Summary/Abstract: On two consecutive days, on 6th and 7th October 2022, the 21st international scientific conference was held, organized by the Department of "International Economic Relations and Business" at the University of National and World Economy. It was dedicated to the 70th anniversary of the International Economic Relations and Business Department and was under the patronage of the Rector of UNWE, Prof. Dr. Dimitar Dimitrov. Traditionally, it was dedicated to topics related to Bulgaria's membership in the European Union, but also a wide range of other issues were discussed such as politics, economy, sustainable development, decarbonization, trade, marketing, innovation, technology, etc.
- Page Count: 182
- Publication Year: 2023
- Language: Bulgarian
Икономическите съюзи и търговията: външната търговия на България след присъединяването към Европейския съюз
Икономическите съюзи и търговията: външната търговия на България след присъединяването към Европейския съюз
(Economic Unions and Trade: Foreign Trade of Bulgaria After EU Accession)
- Author(s):Irena Nikolova
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Supranational / Global Economy, Economic policy, EU-Accession / EU-DEvelopment
- Page Range:13-21
- No. of Pages:9
- Keywords:import; export; EU foreign trade; trade policy
- Summary/Abstract:The economic unions are the fundament of the present bloc situation, and they determine the position of countries in trade and all other areas. Usually, they are based on geography or common history, relating countries in an economic bloc. EU emerged on common economic interests of several countries, and from that moment on it has its own trade policy that has been formed for decades. Bulgaria joined EU in 2007 and the country has been part of the EU trade policy ever since. To a significant extent that changed its foreign trade to the other EU Member States and to third countries. The purpose of the paper is to present the amendments in the foreign trade of Bulgaria after the EU accession and to highlight the main perspectives.
Санкциите на ЕС спрямо руският петрол – неефективни и контрапродуктивни
Санкциите на ЕС спрямо руският петрол – неефективни и контрапродуктивни
(EU Sanctions Against Russian Oil – Ineffective and Counterproductive)
- Author(s):Vasil Gechev
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, International relations/trade, EU-Accession / EU-DEvelopment, Geopolitics
- Page Range:22-28
- No. of Pages:7
- Keywords:oil embargo; EU-Russia economic relations; EU-Russia political relations
- Summary/Abstract:On June 3rd, 2022, the EU adopted the sixth package of sanctions towards Russia – in association with the conflict in Ukraine – with one of the main elements being the embargo on the imports of Russian oil. Notwithstanding the exemptions for the Czech Republic, Slovakia and Hungary, and the derogations for Bulgaria (2024) and Croatia (2023), the official EU statement claims that the sanctions cover 90% of Russian oil imports – with the main goal being the reduction of Russia’s foreign trade revenues. Apart from the EU-wide sanctions, during the two months following the beginning of hostilities several EU member-states (Germany, Latvia and Lithuania) deliberately reduced the imports of Russian oil, or in other words, the curbs for Russian oil in the EU began in March-April of 2022 and have gradually been expanded. By September 2022, however, they have not achieved their main goal – quite the opposite, Russian oil revenues are higher and there are well-grounded assumptions that Russian oil is being smuggled in the EU.
Планът REPowerEU
Планът REPowerEU
(The EU REPowerEU Plan)
- Author(s):Diana Sabotinova
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Business Economy / Management, Environmental and Energy policy
- Page Range:29-36
- No. of Pages:8
- Keywords:REPowerEU plan
- Summary/Abstract:The REPowerEU plan aims to rapidly reduce the EU’s dependence on Russian fossil fuels by accelerating the clean energy transition and joining efforts to achieve a more sustainable energy system and a true Energy Union. The plan envisages actions aimed at: energy savings; supply diversification; rapidly replacing fossil fuels by accelerating Europe’s transition to clean energy; smart combination of investments and reforms.
Европейското решение за въвеждане на граничен въглероден данък: граничният механизъм на Европейския съюз за коригиране на въглеродните емисии
Европейското решение за въвеждане на граничен въглероден данък: граничният механизъм на Европейския съюз за коригиране на въглеродните емисии
(The European Union Carbon Tax Decision: The EU Carbon Border Adjustment Mechanism)
- Author(s):Svetla Boneva
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Supranational / Global Economy, Environmental and Energy policy
- Page Range:37-50
- No. of Pages:14
- Keywords:border carbon tax; emissions trading scheme of the EU
- Summary/Abstract:The objective of the paper is to present and analyze the essence and the specific features of the European decision for introduction of a border carbon tax, which is a part of the new legislative proposal for the adoption of a regulation for the introduction of a new carbon border adjustment mechanism for imported commodities. The research methods involve content analysis, the method of generalization and the analysis and the synthesis method, as well as the historical-logical approach. The results of the paper are summaries that could be used in the process of future decision making regarding the introduction and implementation of carbon taxes in Bulgaria and contribute to the enrichment of the available scientific literature on the subject in Bulgaria.
Културата в плана за възстановяване и устойчивост – възможност за сближаване на културната политика на България с държавите от Европейския съюз
Културата в плана за възстановяване и устойчивост – възможност за сближаване на културната политика на България с държавите от Европейския съюз
(Culture in The National Recovery and Resilience Plan - An Opportunity for Convergence of the Cultural Policy of Bulgaria with the Countries of the European Union)
- Author(s):Diana Andreeva-Popyordanova
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Business Economy / Management, EU-Accession / EU-DEvelopment, Socio-Economic Research
- Page Range:51-59
- No. of Pages:9
- Keywords:culture; cultural policy; National Recovery and Resilience Plan; institutional environment; cultural and creative industries
- Summary/Abstract:The report will present the place and role of culture in the National Recovery and Resilience Plan, as well as the need for reforms to fulfill the goals and tasks set in the plan. In the study, an analysis of the main instrument of policy implementation and the distribution of financial resources - the National Fund “Culture” was made. Legislative and institutional changes have been proposed for the effective and efficient use of over BGN 80 million mainly for the private and non-governmental sector in culture, which has remained marginalized and underfunded for more than 30 years. A scenario will be presented regarding the creation of an ecosystem for the sustainable development of the cultural and creative industries.
Намерения и мотиви на студенти по предприемачество за стартиране на собствен бизнес
Намерения и мотиви на студенти по предприемачество за стартиране на собствен бизнес
(Entrepreneurship Students’ Intentions and Motives for Starting Their Own Businesses)
- Author(s):Maria Vasilska
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Socio-Economic Research
- Page Range:60-70
- No. of Pages:11
- Keywords:entrepreneurial intentions; motives; higher education; entrepreneurship education
- Summary/Abstract:Setting up new businesses by young, highly educated and ambitious people is very important for the dynamic and future-oriented development of the economy, as well as for solving important social problems. The aim of the paper is to present and analyse the intentions and motives of entrepreneurship students for starting entrepreneurial activities. The main scientific discoveries in these two related fields are synthesized in the paper. An emphasis is placed on the role of entrepreneurial education and some results and conclusions of an empirical study conducted among bachelor and master degree students in the Entrepreneurship speciality at the University of National and World Economy – Sofia, Bulgaria, are presented. The importance and applicability of such research are shown.
B&B маркетинг на международни компании в сферата на строителството
B&B маркетинг на международни компании в сферата на строителството
(B&B Marketing of International Companies in the Construction Sector)
- Author(s):Ivet Tileva
- Language:Bulgarian
- Subject(s):Social Sciences, Economy, Media studies, Business Economy / Management, Communication studies, Marketing / Advertising
- Page Range:71-85
- No. of Pages:15
- Keywords:B&B marketing strategies; building construction; facade systems
- Summary/Abstract:The study is an empirical analysis of B&B marketing strategies of three international supplier companies in the construction sector. The companies are established in EU countries and operate on the Bulgarian market for years, supplying facade systems for building construction. The companies have consistent marketing activity in recent years and are involved in the construction of emblematic buildings for the capital. Their contribution to the realization of the projects is of great significance, as they determine how the facade of each of the buildings will look like. The purpose of the study is to make a correlation between the level of media exposure and the scale of the investment projects in which the supplier is involved.
Временните мерки за заетост и европейският инструмент SURE в България – постигнати резултати и научени уроци
Временните мерки за заетост и европейският инструмент SURE в България – постигнати резултати и научени уроци
(Temporary Employment Measures and the EU Sure Instrument in Bulgaria – Results Achieved and Lessons Learned)
- Author(s):Dragomir Draganov
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Labor relations, Economic policy
- Page Range:86-114
- No. of Pages:29
- Keywords:labor market policy; temporary job retention measures; COVID-19; European funds; SURE; resource curse
- Summary/Abstract:The aim of this paper is to investigate some of the results of the application of the SURE instrument of the EU (European instrument for temporary support to mitigate unemployment risk in an emergency) in Bulgaria. The instrument was adopted in May 2020 as a response to the COVID-19 outbreak. The analysis uses the theoretical concept of the so-called “resource curse” which suggests that the abundance of non-tax revenues could result in weakened economic effectiveness while recognizing the mediating role of political decisions for these outcomes. In that regard, the main hypothesis of the study is that the easy access to revenues of a temporary nature through the SURE instrument for financing job retention measures during the COVID-19 pandemics has contributed to occurrence in Bulgaria of some deviations from the good practices in application of similar measures known by the example of other countries. The elements which are particularly affected are the targeting and the timeliness of support.
Въздействието на пандемията върху вътрешносъюзната търговия на ЕС с биологични продукти
Въздействието на пандемията върху вътрешносъюзната търговия на ЕС с биологични продукти
(The Impact of the Pandemic on Intra-Union Trade of the EU with Biological Products)
- Author(s):Kamelia Dragomirova Hadjiilieva-Biedermann
- Language:Bulgarian
- Subject(s):Politics / Political Sciences, Politics, Economy, Business Economy / Management, International relations/trade, EU-Accession / EU-DEvelopment
- Page Range:115-131
- No. of Pages:17
- Keywords:organic agriculture; Bulgaria; pandemic; European integration
- Summary/Abstract:The intensive development of intra-Union trade in organic products has been going on for second decade. It is affected by covid-19 in two directions. On the one hand, the pandemic favors the demand for healthy foods, and hence for organic foods, but on the other hand, difficulties arise in the supply of organic foods due to obstacles to intra-Union trade. The purpose of the study is to show how much these two effects of the pandemic impact dynamics of demand and supply both at the EU level and in individual member states, and in particular in Bulgaria. A forecast was also made for the prospects for the development of the sector in the light of the EU’s efforts to stimulate organic agriculture.
Състoяниe и възмoжнoсти зa рaзвитиe нa дoстъпния туризъм
Състoяниe и възмoжнoсти зa рaзвитиe нa дoстъпния туризъм
(Status and Opportunities for the Development of Accessible Tourism)
- Author(s):Vihren Kirilov
- Language:Bulgarian
- Subject(s):Economy, National Economy, Tourism, Socio-Economic Research
- Page Range:132-146
- No. of Pages:15
- Keywords:accessible tourism; impairment; discrimination; trends
- Summary/Abstract:The goal of this article is to examine the topic of accessible tourism. The purpose of the research is to give a clear definition, as well as what its condition is and to outline the possibilities for its development. In the process of researching the topic, the terminology and the trends in providing the accessible environment are pointed out. This results in establishing specific ways of developing accessible tourism, from where we can draw the conclusion of its practical realization, as well as the prospects for its improvement and mass integration, aiming better applicability.
Концепция "Склад за данни" – инструмент за повишаване на корпоративната сигурност на съвременната българска компания
Концепция "Склад за данни" – инструмент за повишаване на корпоративната сигурност на съвременната българска компания
("Data warehouse" Concept - a Tool for Increasing the Corporate Security of the Modern Bulgarian Company)
- Author(s):Rosen Todorov
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, ICT Information and Communications Technologies
- Page Range:147-159
- No. of Pages:13
- Keywords:data analysis; data warehouse; management
- Summary/Abstract:Every manager needs accurate and timely information to achieve efficiency in decision making. This process is hindered by a number of factors characteristic of the modern macro environment. A key challenge for Bulgarian companies is the readiness for an adequate response to the dynamically changing processes, the management and analysis of the constantly growing volume of data, the possibilities of extracting competitive advantages from the data. One of the main ways to achieve higher efficiency is automation and digitalization. These processes require the construction of a qualitatively different corporate ecosystem, which is capable of increasing the security and competitiveness in an uncertain business environment.
Съвременни инструменти за оценяване на сигурността за нуждите на управленския процес
Съвременни инструменти за оценяване на сигурността за нуждите на управленския процес
(Contemporary Instruments for Security Evaluation for the Management Process Needs)
- Author(s):Rosen Todorov
- Language:Bulgarian
- Subject(s):Economy, Business Economy / Management, Micro-Economics, ICT Information and Communications Technologies
- Page Range:160-171
- No. of Pages:12
- Keywords:corporate security; management; business intelligence
- Summary/Abstract:Modern aspects of corporate security are becoming increasingly multifaceted and complex. Studying the processes in the macro-environment, the logic they obey and the dependencies between them is strategically important. The “New reality” confronts Bulgarian managers seeking a high level of corporate security and competitiveness with a variety of challenges. The extreme complexity of the modern business environment brings ahead questions about the readiness of Bulgarian companies for innovations in the field of corporate security.
Ценови стратегии за продуктов микс в дигитална среда
Ценови стратегии за продуктов микс в дигитална среда
(Product Mix Pricing Strategies in a Digital Environment)
- Author(s):Tatyana Netseva-Porcheva
- Language:Bulgarian
- Subject(s):Economy, Marketing / Advertising, ICT Information and Communications Technologies
- Page Range:172-180
- No. of Pages:9
- Keywords:bundle pricing; captive product pricing; product line pricing
- Summary/Abstract:This paper aims at revealing the variety of product mix pricing strategies used by companies in a digital environment. With this regard, it examines the essence of the most common product mix pricing strategies in a digital environment; provides reasons for the applicability of each strategy with relation to particular cases; considers the advantages and disadvantages of these pricing strategies and gives examples from the practice of Bulgarian and foreign companies successfully implementing them. Based on empirical research conducted in 2022, it has been established that the most frequently used product mix pricing strategy in a digital environment is bundle pricing.
