B&B маркетинг на международни компании в сферата на строителството
B&B Marketing of International Companies in the Construction Sector

Author(s): Ivet Tileva
Subject(s): Social Sciences, Economy, Media studies, Business Economy / Management, Communication studies, Marketing / Advertising
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: B&B marketing strategies; building construction; facade systems
Summary/Abstract: The study is an empirical analysis of B&B marketing strategies of three international supplier companies in the construction sector. The companies are established in EU countries and operate on the Bulgarian market for years, supplying facade systems for building construction. The companies have consistent marketing activity in recent years and are involved in the construction of emblematic buildings for the capital. Their contribution to the realization of the projects is of great significance, as they determine how the facade of each of the buildings will look like. The purpose of the study is to make a correlation between the level of media exposure and the scale of the investment projects in which the supplier is involved.

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