Dopady COVID-19 na vývoj destinačního managementu v ČR
Impacts of COVID -19 on the Development of Destination Management in the Czech Republic
Author(s): Andrea Holešinská
Subject(s): Business Economy / Management, Governance, Health and medicine and law, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: COVID-19; Czech Republic; destination; management; development;
Summary/Abstract: The expert study is the output of a research project that focused on the impact of the covid-19 pandemic on destination management. The study presents findings on how destination management organizations (DMOs) dealt with the covid-19 pandemic and how the destination management process in the Czech Republic changed in 2020-2021. At the same time, the study introduces the trends that arose as a reaction of the DMO to the crisis. In the introduction of the study, the theoretical background of destination management is provided to understand the context and to clarify the findings.
- E-ISBN-13: 978-80-280-0265-7
- Print-ISBN-13: 978-80-280-0265-7
- Page Count: 33
- Publication Year: 2022
- Language: Czech
- eBook-PDF
- Table of Content
- Introduction
