Мултигенерационно управление на човешките ресурси: От поколение Т до поколение Алфа. Особености и мотивационна специфика на поколенията
Multigenerational Human Resource Management: From Generation T to Generation Alpha. Features and Motivational Specificity of the Generations

Author(s): Mariana Usheva
Subject(s): Social Sciences, Economy, Psychology, Business Economy / Management, Sociology, Social psychology and group interaction, Management and complex organizations, Human Resources in Economy
Published by: Международно висше бизнес училище
Keywords: multigenerational; HR; motivation
Summary/Abstract: This book continues the line of Book 1 of the monograph “Multigenerational Human Resource Management: From Generation T to Generation Alpha. Individual-psychological characteristics of generations”. It offers an in-depth analysis of the unique characteristics and specificities of each of the generations under consideration, emphasizing their importance for effective multigenerational human resource management. Book 2 reveals how differences in the values, motivation and preferences of individual generations affect their productivity and satisfaction at the workplace. It presents specific data collected through an online survey and panel interviews during the period 2019-2024. The results are interpreted and analyzed to identify key trends and factors influencing the motivation of different generations of employees. Based on the summarized data and conclusions, guidelines and recommendations are offered to employers and managers for interacting with specific generations professionally, in order to create more effective and motivated multigenerational teams. The book provides a deeper understanding of the specific factors that motivate different age groups, and how these factors can be integrated into multigenerational human resource management strategies.

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