Zrównoważona turystyka. Strategiczny wybór projektów ICT
Sustainable tourism. Strategic selection of ICT projects

Author(s): Beata Gontar, Zbigniew Gontar
Subject(s): Economy, Tourism
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: urban sustainable tourism; smart city; strategy alignment; project management; strategic management; innovation management; sustainability of ICT projects; zrównoważone miasto; zrównoważona turystyka; przestrzeń turystyczna; infrastruktura miasta
Summary/Abstract: The new vision of Poland’s development included in the Strategy for Responsible Development launched in 2016 assumes building the image of our country as an attractive, safe and open tourist destination. It includes development of the so-called leisure industry, including the tourism economy sector, as well as the concentration of the financial potential of local business on one large and comprehensive sustainable tourism product that enables effective promotional activities, which will stimulate sustainable tourism and contribute to economic growth. In this book, the authors propose to build an integrated sustainable tourism product around the idea of urban sustainable tourism and offer evaluation tools to assess the city’s cooperation with universities and ICT corporations in the implementation of pilot solutions. For the purpose of the publication, a list of potential pilot ICT projects supporting the strategy of urban sustainable tourism was created, including the construction of smart society as a part of revitalization projects implemented on a similar basis as in the perfect city projects in Tokyo or Berlin launched by the Panasonic corporation. A method of assessing and prioritizing ICT projects supporting the development of urban sustainable tourism was proposed, allowing to estimate the value of city cooperation with stakeholders in the implementation of joint innovative projects.

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