Балансирана карта за оценка като инструмент за усъвършенстване на управлението
Balanced scorecard as a management improvement tool

Author(s): Marin Georgiev
Contributor(s): Venelin Terziev (Editor), Evgeniy Stoyanov (Editor), Margarita Bogdanova (Editor)
Subject(s): Economy, Business Economy / Management
Published by: Сдружение „Академия за иновации и устойчивост“
Keywords: balanced scorecard; performance measurement; strategic management; control; organisation
Summary/Abstract: The aim of this study is to gather sufficient evidence and arguments in order to prove to society that during the process of change in thinking and especially of effective practical implementation of management models such as the balanced scorecard model, high levels of efficiency can be achieved on all hierarchical levels in systems key for the society and the state. The author explore opportunities for the effective implementation of the model and trialling it in different systems and levels of management.

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