„Tęczowa Matka Boska”. (Nie)porozumienia mediologiczne
Rainbow Madonna. Mediological (mis)understandings

Author(s): Marta Wójcicka
Subject(s): Media studies, Theoretical Linguistics, Applied Linguistics, Culture and social structure
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: cultural text; trace; message; form; memory carrier; mediology
Summary/Abstract: The article presents a mediological analysis of multimodal cultural text, which functions in a public discourse as ‘Rainbow Madonna’. In this text the author of the poster has combined two cultural symbols: a painting of Black Madonna of Częstochowa and a rainbow. The aim of this article is an attempt at looking at one text from three different perspectives, which are the reason of misunderstandings. A starting point of the analysis is a conception by Regis Debray, who distinguished three types of monuments: traces, messages and forms. This proposal was modified by the author, who – adopting a memoryological perspective - defined the analysed cultural text – due to its cultural references – as a carrier of memory, which, because of its functions, was described as a trace or testimony, a message and a communication of the past.

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