Znaczenie lokalizacji we wzmacnianiu pozycji rynkowej firmy. Wybrane przykłady centrów dystrybucji w aglomeracji poznańskiej
The importance of location in strengthening the company's market position. Selected examples of distribution centers in the Poznań agglomeration

Author(s): Waldemar W. Budner, Kinga Pawlicka
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management, Micro-Economics, Management and complex organizations, Economic development, Marketing / Advertising, Transport / Logistics
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: centrum dystrybucyjne;pozycja rynkowa;aglomeracja poznańska;
Summary/Abstract: International corporations with a dispersed location have distribution centers that are independent units or a complex of production and distribution facilities. Distribution centers have become a relatively new but important element of the country’s economic landscape. The location and development of these facilities depend on specific conditions. The aim of the study is to present the essence of distribution centers as economic objects with special functions and tasks. Against this background, a comparative analysis of three selected distribution centers located in the Poznań agglomeration, but with different characteristics, is presented in order to verify the theoretical considerations carried out before. The results and conclusions of the analysis are of a utilitarian nature. They also indicate the important role played by distribution centers in strengthening the market position of companies.

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