Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture
Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture

Author(s): Wioletta Krawiec
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: internationalization of enterprises;marketing strategies;formation of the company's expansion strategy on foreign markets;enterprise development;market management
Summary/Abstract: This paper addresses the problem of forming a company's expansion strategy in foreign markets – for example, a Polish furniture manufacturing company. Therefore, it is undertaken to characterize the furniture market in Poland and describe the expansion method of a selected Polish furniture company. Included are such elements as the motives for internationalization of the company, methods of evaluation and selection of foreign markets, forms of expansion into international markets, and methods of determining the effects of the company's activities in foreign markets. Given the above problem, it will be explained by available secondary sources from the furniture industry and own research with a representative of a home furniture manufacturing company in Northern Poland

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