ПРОЯВЛЕНИЯ НА ОПУБЛИЧЕНАТА В ИНТЕРНЕТ ФИРМЕНА КУЛТУРА НА СТРОИТЕЛНИТЕ ФИРМИ В ОБЛАСТ ВАРНА
MANIFESTATIONS OF CORPORATE CULTURE PUBLISHED ON THE INTERNET OF THE CONSTRUCTION COMPANIES IN THE VARNA REGION

Author(s): Ilian Minkov
Subject(s): Economy, Essay|Book Review |Scientific Life, Business Economy / Management, Conference Report, Marketing / Advertising
Published by: Икономически университет - Варна
Keywords: Construction companies; Mission; Published corporate culture; Values; Vision
Summary/Abstract: The visualization of business in the digital space is a key management task in the modern conditions of digitization, globalization and dynamic business environment. Proclaiming the official company culture on the Internet is essential for improving the image of companies on the market and, as a result, the indicators of their activity. The objective of this paper is to outline the characteristics of the corporate culture of construction companies from the Varna region published on the Internet, their specifics and direction, and on this basis to propose some guidelines for its improvement, with a view to better visualizing the strategic organizational priorities of the companies in virtual space. The research tools used include descriptive statistical analysis, content analysis and comparison method. The obtained results show that the desire to proclaim the mission, vision, values and other elements of the official company culture is not very prominent among the companies studied, which prefer to disclose other information on their web pages.

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