Bankowość społecznie odpowiedzialna – koncepcja, zasady i model działania
Socially responsible banking - concept, principles and operating model

Author(s): Paweł Mikołajczak
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management, Micro-Economics, Economic policy, Financial Markets, Marketing / Advertising, Business Ethics
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: społeczna odpowiedzialność banków;zrównoważony rozwój;
Summary/Abstract: The financial crisis following the collapse of Lehman Brothers has made market participants aware of the need for profound changes in the security of financial markets. Researchers have also paid more attention to social banking, which aims at sustainable development, mitigating negative climate phenomena, developing social innovation, reducing social exclusion, eliminating hunger and poverty. The purpose of the study is to identify the assumptions and operating model of social banks. Socially responsible banks use finance to achieve a beneficial social effect. Unlike conventional banks, they embed the above goals in their culture and strategy of long-term, self-sustaining, transparent, inclusive, resilient to external disruptions operations based on long-term relationships with customers. Community banks provide money to customers who are active in the real economy and can provide triple positive benefits to society - social, environmental and economic (triple bottom line).

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