Zhodnocení vybraných finančních nástrojů k implementaci politiky turismu na příkladu Švýcarska a České republiky
An evaluation of financial instruments for tourism policy implementation in Switzerland and the Czech Republic

Author(s): Monika Palatková
Subject(s): Business Economy / Management, Economic policy, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: financial instruments; tourism policy; destination management; tourism support; Switzerland; Czech Republic;
Summary/Abstract: The topic of this paper is an evaluation of financial instruments used to support tourism in the Czech Republic and Switzerland at a national level. The destination management systems including institutions and their roles and powers with regards to financing tourism differ in the surveyed countries. The paper strives to make a comparison between the Czech and the Swiss tourism policy and its financial tools. In Switzerland the national financial sources focus on two areas of financial support, namely the marketing activities and the infrastructure development (esp. accommodation facilities) incl. innovation. The issue is the relation between the Czech tourism policy and the applied financial tools in terms of volume, distribution and targeting as well as the main beneficiaries. The commercial orientation and the efficiency and effectiveness are very important parameters of the system of financial tools used in tourism. A suggestion of how to make the financial tools more relevant to the tourism policy in the Czech Republic has been derived from the comparison.

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