FENOMENE LEGATE DE ACUSTICA TEXTELOR ÎN AUDIOVIZUALUL DE LIMBĂ MAGHIARĂ DIN ROMÂNIA
TEXT ACOUSTICS PHENOMENA IN THE HUNGARIAN MEDIA OF ROMANIA

Author(s): Réka Suba
Subject(s): Media studies, Phonetics / Phonology, Stylistics
Published by: Scientia Kiadó
Keywords: modality and manner of reading; pronunciation; intonation; Hungarian audio-visual media;
Summary/Abstract: The informative programmes of radio and television stations mainly work with texts that are usually written down and then read out, and this phenomenon can affect and subvert the acoustic features of these texts, i.e. the tone and voice of their presentation. Professional speakers have given place to professional readers. Nevertheless, reading encompasses two interrelated yet strongly individualized factors: the text and the sound of voice, which may entail two additional issues: the modality and manner of reading and the reader’s suitability to accomplish this kind of task. Our culture, more and more focused on reading out, raises an essential question: that of taking into consideration the potentials and circumstances of transmitting oral messages in the media, as bad pronunciation, poor intonation or redundant breaks can alter the natural flow of oral discourses in such a way that receivers fail to decode the message properly. The data of this research were collected during the monitoring process of the Hungarian audio-visual media, which was carried out in Romania in November and December 2010 and 2011.

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