VZŤAH MEDZI PODPOROU PODNIKATEĽSKÝCH AKTIVÍT A KONKURENCIESCHOPNOSŤOU CESTOVNÉHO RUCHU SLOVENSKA
THE RELATION BETWEEN THE SUPPORT OF BUSINESS ACTIVITIES AND TOURISM COMPETITIVENESS OF SLOVAKIA

Author(s): Tomáš Gajdošík, ZUZANA GAJDOŠÍKOVÁ, Ľudmila Elexová, Ľuboš Elexa, Pavol Kral
Subject(s): Business Economy / Management, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: competitiveness; EU funding; Tourism destination; Tourism region; Support of business activities;
Summary/Abstract: Competitiveness of tourism destination is associated with the ability to provide goods and services designed to meet the needs of visitors better than other destinations. The support of business activities in tourism can improve destination product and lead to better meeting of visitor needs. The aim of the paper is to examine whether the support of business activities in tourism has led to growth in performance and competitiveness of tourism in Slovakia. This paper focuses on the relationship between the performance of tourism and the financial amount of European development funds from the operational program Competitiveness and economic growth and Rural development program in the years 2007 - 2013. It examines the location of the support in tourism regions. By correlation analysis it identifies the relationship between competitiveness and supported 812 business activities. The result of the investigation lies in findings that there is a strong direct correlation between the amount of European development funds and the number of visitors and the number of accommodation facilities in 72 districts of Slovakia and that majority of activities were supported in the regions with international significance.

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