DEVELOPMENT OF SOCIAL ENTREPRENEURSHIP IN THE BLACK SEA REGION AND MARKETING SOLUTIONS FOR THE ACTIVITY
DEVELOPMENT OF SOCIAL ENTREPRENEURSHIP IN THE BLACK SEA REGION AND MARKETING SOLUTIONS FOR THE ACTIVITY

Author(s): Vilyana Ruseva
Subject(s): Economy, Marketing / Advertising, Socio-Economic Research
Published by: Бургаски свободен университет
Keywords: social entrepreneurship; Black Sea enterprises; marketing tools
Summary/Abstract: In recent decades, there has been an emerging growth in socially engaged activities, both nationally and internationally. The basic reasons for this activity are the division between the social strata in society and the deepening of the problems of vulnerable groups. Based on the analysis, the need for application of specific business and marketing approaches for effective implementation and promotion of activities related to the cause. This report aims to clarify the nature of the need for social entrepreneurship and its forms of manifestation, as well as how businesses and the community in the face of local and state government are committed to a new kind of concept of social economy. The report is dedicated to the organizations of similar type, positioned in the Black Sea region (South and North) with administrative centers of Burgas and Varna and in particular to specific organizations with social profile, which both fulfill their commitment to vulnerable groups, but also have become an emblem of the Black Sea cities.

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