ИЗГРАЖДАНЕ НА ДОВЕРИЕ В ТУРИСТИЧЕСКИЯ ПРОДУКТ ЧРЕЗ МАРКЕТИНГОВИ ИНСТРУМЕНТИ
BUILDING TRUST IN THE TOURIST PRODUCT THROUGH MARKETING TOOLS
Author(s): Aleksey Potebnya
Subject(s): Economy, Marketing / Advertising, Tourism, Socio-Economic Research
Published by: Бургаски свободен университет
Keywords: trust; travel product; marketing tools; confidence model; digital marketing
Summary/Abstract: This work looks at opportunities to build trust through the use of marketing tools. The ultimate goal of the work is to offer an appropriate combination of components to build trust. A model has been proposed, the application of which would be suitable for tourist sites that provide shelter and nutrition.
Book: МЕЖДУНАРОДНА НАУЧНА КОНФЕРЕНЦИЯ "ЧЕРНО МОРЕ – ВРАТА И МНОГО МОСТОВЕ" 10-11 ЮНИ 2022
- Page Range: 150-157
- Page Count: 8
- Publication Year: 2022
- Language: Bulgarian
- Content File-PDF
