ČESKÁ PODOBA KONSOLIDACE DMO
THE CZECH VERSION OF THE CONSOLIDATION OF DMO

Author(s): Andrea Holešinská
Subject(s): Business Economy / Management, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: DMO; certification of DMO; Czech Republic; cooperation; Czech deformation;
Summary/Abstract: The paper deals with the development of cooperation and the organisation of tourism in the Czech Republic which is currently undergoing changes. On the basis of forgein experience in the organization of destination management, the differences in the Czech system are highlighted. The 25-year-old process of forming the organization of tourism is described from the natural development pulled by demand through the “Czech Shortcut” to the consolidation of DMO in the form of the “Czech Deformation”. This represents the change in the structure of the organisation of tourism caused by supply side. The paper evaluates the current situation from the prespective of the DMO structure and of the cooperation among stakeholders in both the vertical and horizontal level. Finally, there is a prediction about the future direction of Czech DMOs. The paper is based on the own data research and questionnaire surveys.

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