ZPRAVODAJSKÉ AGENDY TELEVIZNÍCH STANIC V OBLASTI EKONOMICKÝCH CHARAKTERISTIK REGIONŮ V ČESKÉ REPUBLICE
NEWS AGENDAS OF TV STATIONS IN THE AREA OF ECONOMIC CHARACTERISTICS OF REGIONS IN THE CZECH REPUBLIC

Author(s): Jaroslav Urminský
Subject(s): Media studies, Regional Geography, Economic history, Transformation Period (1990 - 2010), Present Times (2010 - today)
Published by: Masarykova univerzita nakladatelství
Keywords: regions; mass media; economic characteristics;
Summary/Abstract: The basic economic category providing information about market environment in particular regions is price. However, information reflecting state and development of regional economies are also disseminated through mass media. It´s relevant in case of news broadcasting of television stations via information flows affecting formation of the regional images of individuals. The news broadcasting may be different through intensity and thematic structure of economic information from individual regions. Given the obvious differences in institutional anchorage, ownership and organizational structure, method of funding, etc., possible differences between public and private media organizations became palpable. The objective of the paper is to identify potential discrepancies within regionally oriented news agendas of Czech Television and commercial organizations TV Nova and FTV Prima in the economic area between 2005-2011. It should be emphasized that it´s a thematic composition of news reports with concrete regional focus. Given the nature of the data, methodical approach is based on the contingency table that allows measure and test association between variables. We apply the nonparametric Pearson chi-squared test of independence. We use Cramer´s contingency coefficient to evaluate dependence intensity. For visualization of the relationship between variables we use correspondence analysis. Based on this methodical procedure, there were identified differences among thematic focus of TV broadcasting news programs in the area of regionally bound economic characteristics. In other words, it depends on which TV news programs population, investors as well as other actors are watching.

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