MEDIÁLNÍ OBRAZ REGIONŮ ČESKÉ REPUBLIKY V OBLASTI VĚDY, VÝZKUMU A VZDĚLÁVÁNÍ
MEDIA PORTRAYALS OF REGIONS IN THE CZECH REPUBLIC IN THE SPHERE OF SCIENCE, RESEARCH AND EDUCATION

Author(s): Jaroslav Urminský, ŠTĚPÁNKA VYSKOČILOVÁ
Subject(s): Education, Media studies, Methodology and research technology
Published by: Masarykova univerzita nakladatelství
Keywords: TV news reporting; NUTS III; Science; research and education;
Summary/Abstract: In the area of regional development, so-called soft factors, including the image of the region, increasingly draw attention. The key role in the process of the regional image creation belongs to media. Media form public perception of a region via selection and interpretation of broadcasted events and themes. The objective of the article is a quantitative analysis and assessment of regionally bound TV posts in the area of science, research and education. The virtual image created by media is being compared with the material perspective, where the science and research expenses are used as the tangible indicator. A statistically significant correlation of the selected indicators has been proven, especially from the perspective of spatial distribution. The time behaviour of chosen relative indicators differs.

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