Съвременни аспекти и предизвикателства пред фирмената конкурентоспособност
Contemporary aspects and challenges to the company‘s competitiveness

Author(s): Vyara Milusheva
Subject(s): Economy, Business Economy / Management, Financial Markets, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: business economy; company competitiveness; knowledge economy; Industry 4.0; Industry 5.0
Summary/Abstract: The relevancy of the studied problem arises from the trends in the economic development at the current stage. They pose multiple challenges to companies’ management to achieve sustainable competitiveness over time. The fast-paced scientific and technical progress accelerates competitive struggle which demands that companies’ management take action with respect to retaining and expanding their market positions. The aim of this paper is to present aspects important to company competitiveness which emerge as a result of innovative economy. The results presented in this report are related to the academic and research project titled: “Entry of Bulgarian enterprises in the knowledge economy – contemporary aspects and challenges” with incoming number: NI-4-2022.

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