Бележки върху деструктивната ирония в социалните мрежи с постоянно позоваване на Facebook
Notes on toxic irony in the social media with continual reference to Facebook

Author(s): Yassen Borislavov
Subject(s): Social Sciences, Media studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: irony; infodemic; comico-populisme; information technology; digital loneliness
Summary/Abstract: The object of research is a process in social media that has been observed but little studied – a growing wave of toxic irony in user interventions on various topics, but mostly political. Proceeding from an examination of the dynamics of this process, the study charts its possible developments, specifically the use of irony as a tool of politics, thereby transforming it into a social problem. The empirical observations highlight Facebook posts related to the COVID-19 pandemic in 2020 and those addressing politics in Bulgaria in 2021.

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