Global media ethics as a new media ethics in the digital era.
Global media ethics as a new media ethics in the digital era.

Author(s): Ivana Stojanović Prelević
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: digital era; traditional media ethics; postjournalism; radical ethics; global ethics
Summary/Abstract: In the Digital Era, ethical knowledge and ethical thinking, considered as a part of media literacy, are of special importance. Relatedly, traditional media ethics need reconsideration because of the usage of a new platform for communication (the Internet) and the appearance of new kinds of journalism, such as citizen journalism, brand journalism, and the like. Although traditional media ethics does not answer new problems of journalism, like the one that concerns the question as to how we validate citizen content, this, however, does not mean that it cannot be useful to ethical decision-making. This corroborates the claim that new media ethics sought to be grounded on traditional ethics, as well as those professionals need to acquire the knowledge of characteristics of digital media, as a new context in which they can apply both traditional ethics and the new one. This new media ethics theorist Ward calls global ethics. Our aim in this paper is to examine to what extent such ethics implement traditional ethics, whether it has already become a part of media literacy, and to what extent it is a new project in practice.

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