Журналистика и търсещи машини – влияние, тенденции, инструменти
Journalism and Search Engines – Influence, Tendencies, Tools

Author(s): Ivan Valchanov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Summary/Abstract: Search engines, in which Google is the dominant player, are increasingly influencing professional journalism. Search engines are a platform for distributing content, a source of information, and a means of reaching an audience. Google‘s tools and initiatives, as well as the skills to work with them, are a key factor in the work of the modern journalist, who must be technologically adequate in his professional daily life. The purpose of this paper is to present the directions of influence of search engines on modern journalism and the possible interactions between them.

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