BEHAVIORÁLNE ZMENY V CESTOVNOM RUCHU V ČASE PANDÉMIE COVID-19 V KRAJINÁCH SVETA
BEHAVIORAL CHANGES IN TOURISM DURING THE COVID-19 PANDEMIC IN THE COUNTRIES OF THE WORLD

Author(s): Janka BERESECKÁ, Eva Matejková, Veronika Svetlíková
Subject(s): Recent History (1900 till today), Health and medicine and law, Tourism, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: consumer behaviour; tourism demand; Covid-19 pandemic;
Summary/Abstract: Perceived as an economic power accounting for 10% of world GDP, 30% of services exports and 1 in 10 jobs in the world, tourism is one of the most affected sectors in terms of income and employment, as any restriction on the movement of people within and between countries has a negative impact on this sector. The aim of the paper is to identify which countries are most dependent on the tourism sector and to identify trends for the safe recovery of the tourism sector as an important tool for achieving a long-term, sustainable and inclusive future. The paper draws selected data from the World Travel & Tourism Council database and provides an analysis of the potential impact of the COVID-19 pandemic on tourism in 33 countries, using 8 indicators. The method of cluster analysis was used in the work. Based on the results of the cluster analysis, the countries were divided into four clusters. They quantify potential changes in the behaviour of tourism participants as a consequence of travel and mobility constraints, psychological and economic factors. Finally, we present the drivers of changes in consumer behaviour in the form of several scenarios.

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