REFLEXIA PANDÉMIE COVID-19 NA CESTOVNÝ RUCH A CESTOVNÉ KANCELÁRIE NA SLOVENSKU
COVID-19 PANDEMIC REFLECTION ON TOURISM AND TOUR OPERATORS IN SLOVAKIA

Author(s): Lucia Petrikovicova, Jozef Petrikovič, Lukáš Wittlinger
Subject(s): Economic history, Present Times (2010 - today), Marketing / Advertising, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: Covid-19; tourism; tour operator; tourism assistance scheme;
Summary/Abstract: The pandemic has paralyzed the world and the European economy, with the exception of the tourism sector. The aim of the paper is focused to the functional evaluation of a selected tour operator with national scope and foreign background. In this paper, we follow the scope of the travel agency and its reflection on the ongoing Covid-19 pandemic. We analyze its operation in the period 2011-2022. The research took place in 2021 during the summer season. The number of clients depends mainly on the political stability of the destination, travel arrangements and the overall behavior of visitors, which cannot be influenced by the tour operator. We compare the pre-pandemic and post-pandemic periods and the current situation in tourism in Slovakia. We also focused on forms of tourism assistance and individual aid schemes. In the pandemic period, it was dominated by domestic tourism, and so travel agencies and tour operators began to orient and adapt their products to Slovak clients.

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