THE PERCEPTION OF THE CULTURE OF INNOVATION IN BULGARIAN SMALL AND MEDIUM-SIZED ENTERPRISES AS A CONDITION FOR INCREASING COMPETITIVE PERFORMANCE
THE PERCEPTION OF THE CULTURE OF INNOVATION IN BULGARIAN SMALL AND MEDIUM-SIZED ENTERPRISES AS A CONDITION FOR INCREASING COMPETITIVE PERFORMANCE

Author(s): Yanica Dimitrova
Subject(s): Economy, Business Economy / Management, Socio-Economic Research
Published by: Бургаски свободен университет
Keywords: corporate culture; competitive performance; innovation; the culture of innovation; small and medium-sized enterprises (SME)
Summary/Abstract: For the successful existence of companies in the conditions of Industry 4.0, it is necessary to create and introduce innovations. The company's culture determines this is defined as a culture of innovation. The goal is to increase the competitiveness of the company. In this report, based on an empirical study among 300 small and medium-sized enterprises, we seek the relationship between corporate culture – competitiveness and related constructs.

• Details
• Contents