ULOGA DIGITALNE TRANSFORMACIJE U ZELENOJ EKONOMIJI
THE ROLE OF DIGITAL TRANSFORMATION IN THE GREEN ECONOMY

Author(s): Branko Krsmanović, Zvjezdana Krstić
Subject(s): Economy, Energy and Environmental Studies, ICT Information and Communications Technologies
Published by: Finrar d.o.o Banja Luka
Keywords: digital transformation; green economy; sustainable development;
Summary/Abstract: Sustainable development enables countries to grow and develop while providing a better quality of life for citizens, which primarily means a healthy environment and avoiding climate change that would harm the health of present and future generations. Sustainability is a long-term goal of every socially responsible country, while the green economy seeks to pave the way for that goal. The concept of the green economy has evolved, and the green digital transition has become a primary challenge that requires the active participation of citizens. The importance of digital transformation in the green economy was recognized by 26 member states of the European Union, as well as Norway and Iceland. The main task of these countries is to achieve climate neutrality and accelerate the green and digital transition. The paper analyzes the importance of modern information and communication technologies as a carrier of the process of digital transformation in the green economy, and whose implementation contributes to achieving the goals of sustainable development.

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