VEŠTAČKA INTELIGENCIJA I DIGITALNA TRANSFORMACIJA
ARTIFICIAL INTELLIGENCE AND DIGITAL TRANSFORMATION

Author(s): Branko Krsmanović, Zvjezdana Krstić
Subject(s): Business Economy / Management, Social Informatics, ICT Information and Communications Technologies
Published by: Finrar d.o.o Banja Luka
Keywords: Digital transformation; Digital technologies; Artificial Intelligence;
Summary/Abstract: Artificial intelligence and digital transformation are two important concepts that are often connected. Artificial intelligence refers to the ability of computer systems to perform tasks that require human thinking and decision-making, while digital transformation refers to the application of digital technologies to change the way organizations operate. Recently, artificial intelligence has become a key factor in digital transformation, as it can provide great value in automating and improving business processes, optimizing work, and increasing efficiency. Digital transformation is characterized by multidisciplinarity, and digital technology is the driving force, not the essence of digital transformation. The development of digital technologies has enabled, that is, intensified the mass application of artificial intelligence – AI. In order for the digital transformation to be successful, it should be supported by the application of artificial intelligence, and at the same time, this also means a lean methodological approach to artificial intelligence, because the lean methodology and artificial intelligence are in a synergistic relationship that helps the successful development of business organizations.

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