DIGITALNE INOVACIJE I ZNANJE KAO POKRETAČI DIGITALNE TRANSFORMACIJE POSLOVANJA
DIGITAL INNOVATIONS AND KNOWLEDGE AS INITIATORS OF DIGITAL BUSINESS TRANSFORMATION

Author(s): Branko Krsmanović
Subject(s): Economy, ICT Information and Communications Technologies
Published by: Finrar d.o.o Banja Luka
Keywords: digital transformation; knowledge management; innovation; artificial intelligence; big data;
Summary/Abstract: The development of digital technologies has influenced the change in the way new value is created, clients are considered, in competition, data, innovation and knowledge. For a successful digital transformation of business, it is necessary, in addition to the application of modern digital technologies, to change strategic thinking in such a way that new technologies are used for innovation and business improvement. The ability to exploit the innovative potential created by the creation and dissemination of knowledge becomes a source of competitive advantage, wealth creation and improved quality of life. The process of digital transformation is “forcing” and putting pressure on organizations to shift to data-based business models in a timely manner. Four digital technologies have been identified as drivers of digital transformation: analytical tools and applications, mobile tools and applications, platforms for sharing of digital possibilities and social media. Knowledge management supports digital transformation and information should be accurate, complete and relevant, every business process selected for digitization should have the potential to maximize return on investment and learning should be the need and practice supported throughout the organization.

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