Influence of the Space Management on the Competitiveness at the Point of Sale
Influence of the Space Management on the Competitiveness at the Point of Sale

Author(s): Mirjana Nedović
Subject(s): Social Sciences, Economy
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Space management; Competitiveness; Management; Point of sale layout
Summary/Abstract: The influence of space management on competitiveness at the point of sale is characterized as a significant factor that should not be neglected. Space management is an important concept through the application of which sales are increased and customer requirements and wishes are satisfied. Information technologies have a great impact on reducing the time of good organization of space, and with the help of the aforementioned, it is possible to monitor the achievement of business plans and goals for certain product categories. The purpose of this paper is to point out the importance of a well-organized and well-arranged point of sale on the competitiveness of the store itself in relation to other actors within the same industry. In the paper will be presented an example of companies. Data were collected through observation and experimentation, and with the applied analysis, synthesis and abstraction methods, it has been concluded on the quality of space management, which has implications for the competitiveness at the point of sale.

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