Защо трябва във Факултета по журналистика и масова комуникация да се преподава книгоиздаване
Why does Book Publishing belong at the Faculty of Journalism and Mass Communication

Author(s): Georgi Lozanov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: book; book publishing; media; screen; image; word; ideology
Summary/Abstract: The article goes back to the debates of why and how book publishing is being taught at the Faculty of Journalism and Mass Communication at Sofia University. First, the text examines the question of book publishing as theory and practice and the way its problems and history are being taught and articulated within a specific academic context. From there, the article proceeds to pose the problem of book publishing’s place as a university discipline within the Faculty’s program. The answers to these concrete questions are placed in the broader context of the book as mass media which doesn’t belong to mass media discourse as well as in the context of the book’s conflict with the computer screen and more generally the book’s position after the pictorial turn at the beginning of the 21st century. In this way, the text examines the transformations within mass media’s discursive strategies and their role in entering a “post-ideological” period of contemporary culture, education, and politics, if thought from a historical point of view. Furthermore, the text examines the correlated problem of media consumers’ autonomy and their “becoming- mediums” from the point of view of communication systems and their discursive strategies.

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