Оптимизация за търсещи машини в дигиталния маркетинг и нейната роля в алгоритъма на Chat GPT
Search engine optimization in digital marketing and its role in the Chat GPT algorithm

Author(s): Viktoria Lozeva
Subject(s): Economy, Supranational / Global Economy, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: optimization; digital marketing; innovation; Chat GPT
Summary/Abstract: The last twenty years have brought to the world economy enormous technological development that provided opportunities for positioning any business in the internet space. Global digitalization is turning international business in accessible from any device or point on the map. For the successful positioning of the business, an important role is played by the optimization for search engines. It helps in successful positioning on the internet, which brings high results. But is it possible to achieve positive results, while using the innovative Chat GPT app? Is there anything in common between optimization for search engines and the working algorithm of Chat GPT?

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