Употреби на изкуствен интелект за създаване и разпространение на новинарско съдържание
Uses of Artificial Intelligence for the Creation and Distribution of News Content

Author(s): Nikolai Kolev
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media; journalism; news content; algorithms; artificial intelligence
Summary/Abstract: For years, global news agencies and several media outlets have been using automation based on natural language processing algorithms and other forms of artificial intelligence to optimize workflows for the creation and distribution of news content. At the end of 2022, such technologies became available to a wide range of Inter132net users with the resulting opportunities and challenges. The paper traces the evolution of the technologies used by media enterprises to create content, from early algorithms based on structured information and simple rules to the latest ones based on large language models.

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