THE NEW ERA OF DIGITAL MARKET
THE NEW ERA OF DIGITAL MARKET

Author(s): Lucia Irinescu
Subject(s): Economy, Law, Constitution, Jurisprudence, ICT Information and Communications Technologies
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: DSA; DMA; gatekeepers, advertising; digital marketing; social media
Summary/Abstract: The digital services legislative package which consists of the Digital Services Act and the Digital Markets Act became fully applicable on 7 March 2024 and the first positive signs are already starting to appear. These regulations establish a framework for regulating large technology companies, known as gatekeepers, to ensure they do not abuse their market power and to protect users' online privacy and consent. Consumers will have more and better services to choose from, more opportunities to switch providers if they want to, direct access to services and fairer prices. Businesses that depend on gatekeepers to provide their services in the single market will have a fairer business environment. In this article we aim to present the main legislative changes that apply to digital markets, as well as the first measures implemented by the big players such as Google, Apple, Amazon, Microsoft, Meta and TikTok.

• Details
• Contents