Интеграция на изкуствения интелект в графичната комуникация и дизайн
Integration of artificial intelligence in graphic communication and design

Author(s): Maya Stoyanova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: artificial intelligence; design generators; graphic design; visual communication
Summary/Abstract: The integration of artificial intelligence into graphic design and visual communication in general raises many questions, some of them technical, others social-economic, and others ethical. When considering the integration of artificial intelligence, we are currently limited to the narrow field of artificial intelligence in visual communication, in its role as a tool. Against the backdrop of new AI applications emerging daily to generate visual content, our role, while key, is changing. From visual content authors, we are becoming visual content editors. This of course has its advantages. All the iterative tasks in a design process are assigned to narrow AI and the designer has much more time for the creative tasks. The application of generative tools with artificial intelligence leads to some serious problems related to the issue of creativity and copyright. Other issues that have yet to find their solution are the storage and protection of personal data, the lack of transparency, and user control over it. Equally important is the problem of the manipulation of visual content to the level of Deep Fake, where it becomes virtually impossible for us to distinguish the truth from the content generated.

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