СТРАТЕГИЯ ЗА РАЗВИТИЕ НА ИНОВАЦИОННИ ТУРИСТИЧЕСКИ ПРОДУКТ И УСЛУГИ В СФЕРАТА НА КРУИЗНИЯ ТУРИЗЪМ НА БУРГАСКОТО ЧЕРНОМОРИЕ
STRATEGY FOR DEVELOPMENT OF INNOVATIVE TOURIST PRODUCTS AND SERVICES IN THE SPHERE OF CRUISE TOURISM ON THE BURGAS BLACK SEA

Author(s): Vilyana Ruseva
Subject(s): Politics / Political Sciences, Economy, Business Economy / Management, Energy and Environmental Studies, Public Administration, Tourism, Transport / Logistics
Published by: Бургаски свободен университет
Keywords: innovation; tourism; cruise; black sea
Summary/Abstract: Cruise tourism is a modern alternative type of tourism, which is developing the quality of its services at an extremely fast pace, along with the improvement of the economies of the passive participants in the service, namely the host countries of the trips. The importance of cruise tourism considered in a broader sense is a symbiosis of numerous consumers, whose interests must be satisfied for the purpose of sustainable development of destinations and innovative solutions for the development of the tourist product. The Burgas Black Sea region is a highly developed tourist destination with a major contribution to the “Blue Economy” of Bulgaria. The cruise business here has a rather exotic character, and although rare, it undoubtedly arouses interest in a strategy for the development of such a type of business. The cruise industry is the fastest growing sector in the tourist services market. Despite the global economic crisis, the business has grown by 800% /according to data from the International Cruise Company in the last 40 years.

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