Вербализация на културната памет в дискурса на европейските образователни програми
Verbalisation Of Cultural Memory In The Discourse of European Educational Programmes

Author(s): Yuliana Chakarova
Subject(s): Language and Literature Studies, Applied Linguistics, Sociolinguistics
Published by: Пловдивски университет »Паисий Хилендарски«
Keywords: culture; cultural; national cultural code; linguistic personality; intertextuality; precedent phenomena; intertextual thesaurus; cultural literacy; linguocultural emblematics
Summary/Abstract: The paper deals with the language constituent of cultural memory and focuses on one of the ways of its expression believed to be prototypical – precedent names. It studies one group of them (the anthroponyms used to name European educational programmes) that haven’t been examined so far through the lens of precedent phenomena theory and in general – within the cognitive framework. Based on numerous examples in Bulgarian, it outlines the specific characteristics of these precedent phenomena found in the excerpts and thus illustrates their invariant perception and image in the linguistic consciousness of Bulgarian language speakers. The nondenotative usage of the names, according to the theory, is a sign of their precedent status. The study confirms the work hypothesis that these names (as it turned out – with the exception of one of them) can be considered to be precedent to a various degree for Bulgarian linguistic personality. This should be even more so for students who are closely related to these programmes. The paper is the first stage in the research of the abovementioned precedent names and provides a solid base for studying further and in more detail their presence in the thesaurus of Bulgarian students and thus – in their cultural memory.

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