Прецедентные феномены на одежде как способ саморепрезентации в обществе
Precedent Phenomena On Clothing As A Way Of Social Self-Representation

Author(s): Elitsa Milanova, Miloš Makević
Subject(s): Language and Literature Studies, Theoretical Linguistics, Applied Linguistics, Comparative Linguistics, Sociolinguistics
Published by: Пловдивски университет »Паисий Хилендарски«
Keywords: precedent phenomena; Bulgarian linguoculture; Serbian linguoculture; clothing; social self representation
Summary/Abstract: The article analyzes the representation of Bulgarian and Serbian precedent phenomena (names, phrases or images) on clothing as an indication of ethnic status and a way of social self-representation among the native spikers of Bulgarian and Serbian language. It studies the history and linguocultural potential of the precedent phenomena, compares the situation in two Slavic linguocultures and makes conclusions about the similar patterns. The research is based on clothing models from Bulgarian brand „Patriot. Bulgaria” and Serbian brand „Horus”.

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